Sony's BRAVIA, an acronym for "Best Resolution Audio Visual Integrated Architecture," represents the company's commitment to delivering exceptional visual and audio experiences. Their mission is to inspire and fulfill curiosity by using unlimited passion for technology, content, and services to deliver groundbreaking new excitement and entertainment.

The BRAVIA product line includes high-definition flat-panel LCD televisions, known for their superior picture quality and innovative features, such as the world's first direct-view portable transistor TV introduced in 1960.

Established in 2005, BRAVIA replaced the "LCD WEGA" brand, marking Sony's dedication to advancing television technology. Over the years, BRAVIA has become synonymous with quality and innovation in the home entertainment industry.